Content Strategy for the Web

Author-Kristina Halvorson,Melissa Rach, Sarah Cancilla 

Second edition

If your website content is out of date, off-brand, and out ofcontrol, you’re missing a huge opportunity to engage, convert, andretain customers online. Redesigning your home page won’t help.Investing in a new content management system won’t fix it, either.So, where do you start? Without meaningful content, your website isn’t worth much toyour key audiences. But creating (and caring for) \”meaningful\”content is far more complicated than we’re often willing toacknowledge. Content Strategy for the Web explains how to createand deliver useful, usable content for your online audiences, whenand where they need it most. It also shares content best practicesso you can get your next website redesign right, on time and onbudget. For the first time, you’ll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase … and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities.